Broad Street Educational Series:
Getting ready to attract and serve the New Market
(Opened to the general public,
but designed for retailers of the Broad Street)
Presented by:
Blackstone Visitor Center & Every Company Counts
Day: Wednesdays (11/12, 12/3, 12/17, 01/14,
01/28)
Hour: 6:00 P.M. to 8:00 P.M. followed by half an hour of Q&A
Place: Blackstone River Theatre - 549 Broad St. Cumberland RI
(Tentative)
Fee: $5 per person –Included refreshments
Language: Spanish
Contact: Claudia Cardozo, RI Economic Development Corporation
TEL: 401 278-9115 / Cell: 401 575-0275 – E-Mail: ccardozo@riedc.com
1. November 12, 2008 -
Attracting and retaining new clients in the new market
Getting ready for Broad Street as a Tourist destination
Welcome Remarks:
Bob Billington, Blackstone Visitor Center
Alex Sommer, Broad Street Experience
Silvia Acevedo, on behalf of Broad Street Providence merchants
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Concept: In this workshop merchants will
learn why effective marketing is important to reach out to this
new segment of the market. The following questions will be
answered: What is marketing? Why do I need a plan? Why do I need
a mission statement? What is a competitive advantage?
-
Objectives: merchants will understand the
needs and expectations of the new consumers. Each participant
will receive an outline to make their marketing plan and clear
steps to follow and evaluate their own plan.
-
Instructors:
Eduardo Crespo, Hispanic Market Solutions – Marketing Concept
Nelson Cataño – Developing and implementing a Marketing Plan
2. December 3, 2008
-
Public relations and service quality
-
Concept: merchants will understand the
benefits of building a good image for their businesses through
effective communication (with internal and external clients).
They will obtain simple techniques that will help them to
improve their business image as well as benefit them from
leveraging their relationships. They will understand that having
a positive attitude not only multiplied their clients and
income, but also turn them into happier and prosperous
individuals.
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Instructors:
Eduardo Crespo, Hispanic Market Solutions
- Cultivating the human relations in an Effective way.
Byron Garcia, psychologist, General Massachusetts Hospital
- Improving attitudes and habits to generate satisfied clients.
3. December 17, 2008 - Connecting your
business to the world.
-
Concept: In this workshop the merchants
will learn why is so important to have presence in the web. They
will understand how the Internet works and how they can market
their business local or international without expending a lot of
money. There will be some testimonies of retailers who have
benefited from the trade in the Internet.
-
Instructor: Oscar Mejias, Hispanic Technology & Education
Programs
Special guest: Barbara Jackson, Leading Directories
4. January 14, 2009 - How to make more money
in your business
(By accepting different ways of payment).
-
Concept: The merchants will understand the
advantages to accept different ways of payment; such as credit
and debit cards, and how to do it effectively. They will also
understand the importance of establishing, and developing a good
relation with their bank. Finally we will discuss other ways in
which they can save money by delegating certain responsibilities
to the professionals.
-
Instructor: Nicole Gomes, Regional Manager
Bank of America
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Special guests: Credit Card Processing Professionals
5. January 28th, 2009 - Tourism 101
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Concept: The merchants will understand the
definition of tourism, and how the broad street will become a
Tourist destination. They will also learn how they can engage
and become successful in this process.
-
Instructor: Bob Billington, Blackstone
Visitor Center
Purchase tickets below
En Espańol
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