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Broad Street Community Outreach

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Third Community Outreach - June 9, 2008 – Ella Risk Elementary School

Introduction

After the consultant team was brought on to the Initiative, a series of draft designs were completed for specific sites, issues and interventions. A second community outreach event was developed to gain public insight into the consultants’ draft solutions. Attendees were encouraged to comment and make suggestions on these concepts and let the Initiative’s management team realize a higher level of community involvement throughout the planning process.

Scheduling

An effort was made to provide convenience to participants by scheduling meetings that avoid holidays, vacations and attempt not to compete with local special events as well as avoiding spring break week.

Team leaders chose Monday June 9, 2008 because it was a weeknight, and the hours of 4 to 7 p.m. were chosen to catch people on their way home from work or in the early evening. The first outreach meeting was held between the hours of 5 to 8 pm, but the number of attendees peaked between 5 to 6 pm. The management team wanted to capitalize on this and therefore moved the second meeting time earlier by one hour. Again, it was planned as a rolling admissions event so participants could spend whatever amount of time they wanted to familiarize with the information.

Location

Other regional organizations suggested holding outreach meetings that were directly related to school-aged children to increase community involvement. It was than decided to hold the event at a local school due to a convenient location that was easily accessible to our target audience, including disabled residents.

Advertisement

The target audience and the media (English and Spanish) were given two to three weeks notice. A mailing list of approximately 550 was developed to include residents, businesses, property owners, places of worship, and educational institutions. The mailing list was developed from the three community’s tax assessor databases, visual confirmation by walking along the street, and the corrections made after the previous bulk-mailings conducted. The use of viral e-mailing among the team leaders was also used to branch out to social, governmental, and non-governmental organizations in the region.

The Central Falls school district also produced a bi-lingual reverse call message that automatically dialed residents’ phones and aurally alerted them to the meeting. All flyers were also included in school district printed materials as well as every school distributed flyers in their newsletters. School district staff also distributed flyers throughout partner organizations and public spaces.

Findings in brief

  • There is a need for local historic education

  • Improve vehicle-traffic congestion

  • Improve streetscape maintenance and waste management, sidewalks

  • Enhance the street walkability

  • Develop/Encourage entry-level job positions for High School aged residents

  • Encourage a variety of commercial development

  • Create safe areas where residents can people-watch that encourage loitering and do not necessitate buy-in

  • Encourage the development of a movie theatre

  • Program events that reach out to teenagers and young adults

  • Improve the greening of the streetscape

  • Safety is a huge concern, especially in public places

  • Business and façade improvement

  • Enhance night lighting

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